Potential essay question Example | Topics and Well Written Essays - 250 words

Potential question - Essay Example Franklin Mall conducted a study which showed that race is a creation of the human psyche; it is not inherent in us. Stephen Gould stated that we should view race as just part of our outward appearance because it defines very little aspects of our lives (Jurmain and Kilgore 23). The relationship between anthropology and colonialism is uneasy because anthropology disagrees with the colonialist perspective that some races are inferior to others (Jurmain and Kilgore 24). In British and French colonies, anthropologists were used to spread the message that the colonialists were superior to the â€Å"natives.† Evans-Pritchard felt that anthropologists should be actively involved in policymaking, but Malinowski was of the opinion that involvement in policymaking dilutes the impacts of anthropology (Jurmain and Kilgore 26). Development is anthropology’s evil twin because it uses fallacious claims to advance the interests and influence of some races over others. Development is a mirage created by racial supremacists. Applied anthropology is incredibly wide and therefore requires intensive research in order to understand its application. In addition, applied anthropology requires a lot of time to master because it comprises several sub-disciplines that can create confusion (Jurmain and Kilgore 13). Finally, most people have a problem differentiating applied and theoretical anthropology because they overlap in so many ways (Jurmain and Kilgore 13). The debate about anthropology and the four-fields of anthropology centers on the application of anthropological principles in an ethical and holistic manner. Anthropology has worked in medicine, genetics, engineering and philosophy. New areas include biological and quantitative research. The spring lancet is an example of a product created by anthropologists. It was designed in the 18th and 19th centuries to help in the drawing of blood and fluid samples for analysis (Jurmain and

External Factors And Influences On The Hotel Industry Tourism Essay

External Factors And Influences On The Hotel Industry Tourism Essay A business does not function in a vacuum. It has to act and react to what happens outside the factory and office walls. These factors that happen outside the business are known as external factors or influences. These will affect the main internal functions of the business and possibly the objectives of the business and its strategies. Main Factors The main factor that affects most business is the degree of competition how fiercely other businesses compete with the products that another business makes. The other factors that can affect the business are: Social how consumers, households and communities behave and their beliefs. For instance, changes in attitude towards health, or a greater number of pensioners in a population. Legal the way in which legislation in society affects the business. E.g. changes in employment laws on working hours. Economic how the economy affects a business in terms of taxation, government spending, general demand, interest rates, exchange rates and European and global economic factors. Political how changes in government policy might affect the business e.g. a decision to subsidies building new houses in an area could be good for a local brick works. Technological how the rapid pace of change in production processes and product innovation affect a business. Ethical what is regarded as morally right or wrong for a business to do. For instance should it trade with countries which have a poor record on human rights. TABLE OF CONTENTS Page No Task 1- Mission, Objectives and Responsibilities of an Organisation 1a) Mission, Values and key objectives of the hotel group 1 And interests of the stakeholders 1b). stakeholders objectives and extent to which 2 The hotel achieves these objectives 1c). key responsibilities of the hotel group and the strategies 2 Employed for achieving them Task 2 Economic, Social and Global Environment (LO2) 2. A) the fundamental features of planned and mixed economic 4 Systems n impact on the operations of the hotel group 2. B) social welfare policy and industrial policy measures in the UK 5 2. c) Impact of two macroeconomic policy measures in the UK 6 And the US since the year 2011 on the hotel group Task 3 -Behaviour of Organisations and the Market Environment 3. A) shortcomings of two market models relevant to the hotel group 7 And show how they can affect the profitability of the hotel. 3b) factors of supply and demand income, price, weather, and substitutes impact 9 On the activities of the hotel group 3c) behaviour and competitive strategies employed by organisations in the UK 10 And the rationale for regulating the behaviour strategies Task 4 International Trade and the European Dimension 4a) the pros and cons of trade between the UK and other countries 11 4b) the impact of two European Union policies on UK organisations and 12 The hotel group 4c) Implications of the UK becoming a member of the European economic 13 And monetary union (EMU) to the UK economy and to organisation References Task 1- Mission, Objectives and Responsibilities of an Organisation 1a) identify the Mission, Values and key objectives of the hotel group and show how they reflect the interests of the stakeholders A Mission is the unique purpose that sets one hotel or motel company apart from others. Moreover, the mission statement gives meanings and directions to hotel policies. In fact, when faced with any problem, misunderstanding, or strategic decision to be taken, managers always, make sure that their decisions match the mission statement. In addition, the mission statement shall be general and broad. The mission statement shall reflect the interests of the agents interacting in the hotel group. Guest: Guest(s) represent one of the most important agents in the hotel industry. For no guests mean is no accommodation sector. Employee: A hotel with no employees means simply that guests would not be welcomed, registered, assisted for whatsoever specific they needs have. Employees are a primordial agent in the hotel industry Management Owners: A hotel with no managers resembles to an army without generals. Moreover, to have a hotel, investors shall poor some amount of money to build it, refurnish it, and operate it. Therefore, the mission statement tells how it is going to satisfy all the above stated agents so that they continue acting in the hotel industry. (Keller, 2005) Key Objectives Managers shall, bearing in mind the companys mission statement, come up with companys global objectives, Which are : Specific numerical Observable Measurable If objectives are general and non-quantifiable, then, it would be unfeasible at the end of a certain period of time to see whether company actual results match with the planned objectives or not. (Grimble, 1997) 1b).Identify three groups of stakeholders objectives and evaluate the extent to which the hotel achieves these objectives Property Owners They work together with property and to find innovative solutions that satisfy their economic, environmental and social objectives. Employees They recognize the importance of communicating information about their business and its performance to employees. Because CR issues are central to our company values they are a prominent feature of global management conferences, informal briefings, in-house publications and our intranets. (Hahnel, 2001) In January 2011 we held a Green Day at our Atlanta Offices to raise awareness of IHGs approach to CR. During the coming year we will work with colleagues to ensure that we are following sound principles for Green Meetings and Green Training materials. We will also set up a dedicated section on CR in our Leaders Lounge, a virtual community of IHG leaders that provides time-effective tools, tips and articles that reinforce our strategy and help managers improve their leadership. This online tool allows users to connect with and share best practices with peers and senior IHG leaders around the globe. Suppliers Feedback from suppliers helps us to better understand how we perform against our peers and gain a clearer picture of our risks. Wherever possible we encourage our hotels to source goods and services locally. In addition to IHG supporting local suppliers, we also need to promote responsible business practices by those same suppliers. One area we are working on with suppliers is procurement find out more in our Supply Chain section. (Myers, 2004) 1c). Explain three key responsibilities of the hotel group and the strategies employed for achieving them. Hotel Manager A hotel manager who is responsible for the day-to-day management of a hotel and its staff, They have commercial accountability for budgeting and financial management, planning, organising and directing all hotel services, including front-of-house (reception, concierge, and reservations), food and beverage operations and housekeeping. In larger hotels, managers often have a specific responsibility (guest services, accounting, and marketing) and make up a general management team. While taking a strategic overview and planning ahead to maximise profits, the manager must also pay attention to the details, setting the example for staff to deliver a standard of service and presentation that meets guests needs and expectations. Business and people management are equally important elements. (Keller, 2005) The manager of a large hotel may have less make contact with guests but will have regular meetings with heads of department to coordinate and monitor the progress of business strategies. In a smaller establishment, the manager is much more involved in the hands-on day-to-day running of the hotel, which may include carrying out reception duties or serving meals if the need arises. Sales coordinator Often seen as a dynamic and social working environment, hotels offer an attractive career path for many people. For those interested in the business side of hotels, a career in sales may be suitable vocation for them. Hotel group sales coordinators are commonly the link between the guests and the hotel company. Their roles involve a mixture of customer service, team management and brand building for their hotel group. Group sales coordinator has many responsibilities. Among them is the preparation of correspondence such as customer appreciation letters, helping to facilitate promotions such as half-price rooms and scheduling staff rotas to make sure the sales department is operating sufficiently. Other responsibilities include ensuring that the sales team meets its targets, liaising with individual customers and groups for detailed feedback on the hotels facilities and analyzing sales statistics to provide an accurate report for the sales director. Hotel marketing manager A hotel marketing manager works with the hotels advertising and sales managers to promote the hotels services and facilities. Lower-level managers, like market research managers, work together with hotel marketing managers to come up with ideas for creating new clientele such as offering hotel deals and incentives like free welcome drinks, a approving massage at the hotel or complimentary use of a business center. Marketing managers and researchers learn what travelers want and estimate the cost of including those services. (Hahnel, 2001) Task 2 Economic, Social and Global Environment 2. A) Discuss the fundamental features of planned and mixed economic systems and explain how each system can impact on the operations of the hotel group. Use examples of the hotel activities to support your answer. Planned Economy: A planned economy is an economic system in which the government or workers councils manage the economy. In such economies, the state or government controls all major sectors of the economy and decide all decisions about their use and about the distribution of income, much like a communist state. The planners decide what should be produced and direct enterprises to produce those goods. Planned economies are in contrast to unplanned economies, such as a market economy, where production, distribution, pricing, and investment decisions are made by the private owners of the factors of production based upon their own and their customers interests rather than upon furthering some overarching macroeconomic plan. (Anthony, 2007) Mixed Economy: A mixed economy is an economic system that incorporates aspects of more than one economic system. This is typically means an economy that contains both privately-owned and state-owned enterprises or that combines elements of capitalism and socialism, or a mix of market economy and planned economy. (Myers, 2004) Impact on planned and mixed economy The centrally planned economy operates under the rules whereby the means of production, such as the hotels, are deemed to be owned by the public and all forms of economic activity are controlled by the government. This means that the central planning authorities are responsible for assigning production goals of the tourism industry as well as the allocation of factors of production. Within such a system, the proportion of total output absorbed as investment as opposed to private consumption, together with the distribution of income and the range of tourism activities produced, becomes a problem of social control rather than market forces. Therefore, in centrally planned economies the decision to produce particular levels of output of tourism products is a social and political rather than an economic decision. The mixed economy is helpful in increasing national production in the country. Both public and private sector work hard to bring about more production. The problem created by fr ee enterprise and too much public control are solved through mixed economy. It provides freedom of enterprise ownership profit earning as well as social welfare and political freedom .However Mixed economy is is not helpful in achieving optimal use of national resources .The mixed economy suffer from the drawbacks of both the capitalism and the socialism. Mixed economy seldom achieved progress. It suffers from continues backwardness. (Alec, 1997) 2. B) Identify and explain two social welfare policy and industrial policy measures in the UK that impact on the activities of the hotel and similar organisations Social Policy means the study of social services and the welfare state. Social Policy and Administration is an academic subject concerned with the study of social services and the welfare state. It developed in the early part of the 20th century as a complement to social work studies, aimed at people who would be professionally involved in the administration of welfare. In the course of the last forty years, the range and breadth of the subject has developed. The principal areas relate to policy and administrative practice in social services, including health administration, social security, education, employment services, community care and housing management; social problems, including crime, disability, unemployment, mental health, learning disability, and old age; issues relating to social disadvantage, including race, gender and poverty; and the range of collective social responses to these conditions. Social Policy is a subject area, not a discipline it borrows from other social science disciplines for develop study in the area. The contributing disciplines include sociology, social work, psychology, economics, political science, management, history, philosophy and law. (Nyheim, 2004) Industrial policy means in essence  an activist approach by the state towards  support for and development of the economy. In the UK, state activism in this area was discredited in the 1970s  because extensive state financial support for the defunct UK car industry failed at 2. c) Evaluate the impact of two macroeconomic policy measures in the UK and the US since the year 2011 on the hotel group The main policies of economic management that are impact on the hotel group in UK. Fiscal Policy Fiscal policy involves the use of government spending, taxation and borrowing to influence both the pattern of economic activity and also the level and growth of aggregate demand, output and employment. Monetary Policy Monetary policy involves the use of interest rates to control the level and rate of growth of aggregate demand in the economy. Here are some differences in the economic effects of monetary and fiscal policy, on the composition of output, the effectiveness of the two kinds of policy in meeting the governments macroeconomic objectives, and also the time lags involved for fiscal and monetary policy changes to take effect. We will consider each of these in turn: Effects of Policy on the Composition of National Output from the hotels Monetary policy is often seen as something of a blunt policy instrument affecting all sectors of the economy although in different ways and with a variable impact. In contrast, fiscal policy can be targeted to affect certain groups (e.g. increases in means-tested benefits for low income households, reductions in the rate of corporation tax for small-medium sized enterprises, investment allowances for businesses in certain regions) Consider as an example the effects of using either monetary or fiscal policy to achieve a given increase in national income because actual GDP lies below potential GDP (i.e. there is a negative output gap) (Buchanan, 1996) Task 3 -Behaviour of Organisations and the Market Environment 3. A) Explain the shortcomings of two market models relevant to the hotel group and show how they can affect the profitability of the hotel. SWOT Analysis of Hilton Hotels All major hotel corporations, is continuing to recover from the events of September 11th. This tragic human event also delivered a financially devastating blow to the travel industry as a whole and to the hotel industry in particular. In order to fully recover and thrive in the coming years, HHC must assess its overall all strengths and weaknesses as it moves forward through the new millennium. The following SWOT Analysis sheds some light on some of the pitfalls and opportunities that await the Hilton Hotels Corporation. (Porter, 2001) Strengths Hilton Hotel Corporation (HHC) is a well established organization and industry leader in the hotel, hospitality and gaming industry HHC is well diversified across the industry with hotels in the high end, business and mid-priced classes in their product mix HHC also possesses solid integration features such as owning the companies that manufacture its furniture and has invested in online reservation travel enterprises Weaknesses HHC may be two narrowly focused making it vulnerable to a downturn in the global economy and other world-wide catastrophes that could limit global travel such as the bird-flu and a significant terrorist strike HHC may be vulnerable to workers strikes and crack down on undocumented workers in the U.S. Most of its holdings are in the U.S. Opportunities HHC should offer an array of distinctive and specialized services to the high end guests and high rollers such as Wedding planning hosting Spas that specialize in personal services Personal trainers HHC should look to expand into or acquire a cruise line A cruise ship is little more than a hotel that floats this would essentially match what it currently does with its leased properties Gaming activities would escape regulation, etc. Take advantage of emerging markets, especially with business class and mid-priced markets Threats HHC must be careful not overextend its efforts to mix entertainment and gaming Also the extension of credit and other side effects of gaming can slowly but surely nibble away profits September 11th was a major blow to the hotel industry. A similar event could result in another down turn. By studying national and regional industry trends, HHC will be able to take advantage of opportunities that will enable growth while identifying threats that may affect profitability. Growth in the hotel and hospitality industry will include a continued focus on gaming, international expansion and using all media to promote its products to potential customers. One recommended strategy for Hilton is to emphasize the importance of family in all its hotels, including the gaming and casino locations. Las Vegas has spent millions to attract families by adding childrens attractions as well as the traditional casinos for the adults. Most of the hotels have at least a small area dedicated to arcade games. However, some hotels have elaborate arcades, game areas, and child-care centers intended for those traveling with children (Hilton Hotels Corporation, 2007). Hilton needs to ensure they are right in the middle of this demographic of parents traveling with children. While the focus can still be on the high dollars that are tossed around in the casinos by the parents, it will be critical that the hotel have the facilities available that will attract parents with children to stay at the property. Since there is a greater demand and vacation time has become one of the few times that families are able to spend quality time together, Hilton must capitalize on this market segment. (Buchanan, 1996) Market Segmentation Market Segmentation means breaking down the total market into self contained and relatively standardized subgroups of customers, each possessing its own special requirements and characteristics. This enables the company to modify its output, advertising messages and promotional methods to correspond to the needs of particular segments. Accurate segmentation allows the firm to pinpoint selling opportunities and to tailors its marketing activities to satisfy on consumer needs. Through the process of market segmentation, there are certain variables to identify customer groups, such as needs, income geographical, location, buying habits and other characteristics . (Hahnel, 2001) 3b) Explain how these factors of supply and demand income, price, weather, substitutes impact on the activities of the hotel group. When negotiating a hotel contract for meeting or convention, some factors are influenced. First, factors that influence room blocks and room rates are based on supply and demand. So, if the hotel is in their peak season, they have more clients requesting the same space and can choose who gets the space and can set their price. Most hotels have a preferred pattern for arrivals and departures. If your pattern fits theirs, they may be willing to negotiate. However, if the pattern differs, you may have to pay higher rates. Be prepared, check with the Convention Bureau and ask what the normal occupancies are for various months of the year. That way you will have an idea of how much the hotel needs your business. If you can hold your meeting in a month that has less occupancy, you have more room to negotiate. Also, do not falter to ask for special items in the contract. The more the hotel needs your business, the more they are willing to give up or add to the contract in order to get your signature. (Carl, 1997) It may be easy to get that suite you wanted on a complimentary basis or at a special rate. If the hotel is going to have a low occupancy and would not be selling that suite in the first place, they have nothing to loose by giving it to you in your contract. So, what factors are involved that influence pricing when negotiating a sales contract for sleeping rooms, meeting space and food events? They are availability of rooms, room patterns, your ability to be flexible and especially you being aware of what the hotel is looking for. Therefore, do your homework before meeting with your hotel of choice and you will be better prepared to negotiate successfully. 3c) Explain three behaviour and competitive strategies employed by organisations in the UK and the rationale for regulating the behaviour strategies. Use relevant examples to support your answer. Organizations operate within a competitive industrial environment. Analyzing its competitiveness help to identify opportunities for and threats to the organization from its industrial environment, SWOT analysis is a systematic analysis of these factors and the strategy that reflects the best match between them. Considering the as an example, relation to the core competence of McDonalds, one of the largest food chain companies in the world. Let us first start with the strengths and the positive aspects which define the performance of this company. Strength is a distinctive competence that gives the firm a comparative advantage in the market place. For instance financial resources, image, market leadership and buyer supplier relations etc The greatest strength was creating an image in the minds of the people and introducing them to the fast food culture. Delivery speed, customer care and cleanliness are the core strengths on which these stores expanded. They created a corporate symbol and their advertisement campaigns were highly successful in establishing the brand image and logo in the minds of the millions. Two main competitors generally identified with McDonalds are the Burger King and the KFC. McDonalds marketing strategy is concerned with the internal resources, external environment and its basic competencies along with its share holders. McDonalds product value is also its greatest strengths. Customers know what to expect when they walk into a McDonalds store. It gives great emphasis to human resources by satisfying both the customer and the employees. Next is the innovation aspect wherein new products line up to catch up with the new trends and tastes of the people. Its diversity into other new business ventures can also be considered as its strengths. One major threat to any brand is its relationship between the management and the franchise dealers. Organization strength is the back bone of any concern and when that starts shaking the whole system will collapse. But slowing McDonald is recovering from all these weaknesses as its brand managers can easily communicate, compare and improve their services through the latest technological developments wherein they can use the internet to motivate, compare and improve upon other centers performances. The overall analysis of all the external and internal strengths and weaknesses on this company should be linked in order to draft a sustainable plan for the companies further improvement. For any improvement or expansion the internal resources must be readily available. And thus analyzing this aspect can lead to a modified strategy to suit its vision. Keeping in mind the available resources the planner should think globally. Hence making use of all the core competencies the firm can definitely sustain in the competitive market. Task 4 International Trade and the European Dimension 4a) Discuss the pros and cons of trade between the UK and other countries. Use the activities of the hotel group to support your answer Pros According to the U.S. State Department, the United States had implemented nine free trade agreements with a total of 14 countries and had several others awaiting final enactment as of September 2009. The agency reports that since the implementation of these economic pacts U.S. exports have increased exponentially and imports have grown considerably. Therefore, the State Department makes the claim that free trade supports economic development in poor countries as well as in the United States. Cons In November 2003 the Economic Policy Institute issued a report that seriously questions the benefits of free trade. According to the document, the rise in the U.S. trade deficit with its NAFTA trading partners, Canada and Mexico, caused the displacement of high-wage positions in U.S.-based manufacturing industries. Additionally, the report states that workers in all three member countries have been hurt by free trade, with many Mexicans being reduced to subsistence-level work while Canadians witness a reduction in important public spending in education, health care and other such services. The institute says that NAFTA guidelines tilt the economic situation in favor of investors while offering no environmental or worker-safety protection. Considerations While just about everyone agrees that international trade will continue, the debate over free-trade economics demonstrates the existence of two radically disparate viewpoints; those of the businesses and investors that have benefited from the adaptation of free-trade agreements and those of blue-collar workers, who appear to be losing ground financially. Policy negotiators might do well to consider the well- being of all concerned by adopting guidelines that guarantee a living wage to all as well as environmental and worker-safety standards. (Carl, 1997) 4b) critically analyse the impact of two European Union policies on UK organisations and the hotel group, if any. UK hoteliers are feeling quietly optimistic about the new coalition governments tourism policy priorities for the countrys hotel industry. Industry leaders are hoping for a new era of firm leadership supported by clear tourism policy. Many are hopeful that the new administration will place greater emphasis on tourism policy, support new investment and provide better co-ordination of Whitehall policies across the industry. With clear policies on regulation, tax policies and interest rates, the new government is in a position to provide better stability for hotel developers, owners and operators, despite cuts in public spending. (Easterly, 2001) At this crucial time, the UK hotel industry needs strong, unified representation to government. The strongest organization is most probably the British Hospitality Association (BHA) who has already raised five key points on behalf of the industry, as follows: Fewer regulations and those that are introduced should be more accurately coasted and assessed for their impact on small businesses. An understanding that the industry is a potential job creator and is the main economic driver of many regions in the country even including London. Yet, in an industry largely made up of small businesses, past fiscal and regulatory measures have inhibited private investment to a great extent. Greater encouragement by the government for businesses to invest, through the introduction of appropriate tax breaks and capital allowances (eg: Hotel Building Allowance). Only through more private investment will the industry be able to meet rising international competition. A government department (presumably the DCMS) which is stronger and more able to represent the industry with other government departments and throughout Whitehall. Too many local, regional and national tourism bodies are fighting for limited amounts of funding to promote Britain internationally, nationally and locally. Only some Regional Development Agencies have seriously supported their tourism industry while a number of regional tourism boards have been disbanded. A more coherent approach to the countrys tourism infrastructure is required. 4c) Evaluate the implications of the UK becoming a member of the European economic and monetary union (EMU) to the UK economy and to organisations operating in the UK. Use relevant examples to support your answer The Economic and Monetary Union or EMU is an umbrella term for the group of policies aimed at converging the economies of members of the European Union in three stages so as to allow them to adopt a single currency,. As such, it is largely synonymous with the Eurozone. All member states of the European Union are expected to participate in the EMU. The Copenhagen criteria are the current set of conditions of entry for states wanting to join the EU. It contains the requirements that need to be fulfilled and the time framework within which this must be done in order for a country to join the monetary union. An important element of this is the European Exchange Rate Mechanism (ERM  II), in which candidate currencies demonstrate economic convergence by maintaining limited deviation from their target rate against the euro. (Easterly, 2001) All member states, except Denmark and the United Kingdom, have committed themselves by treaty to join EMU. Seventeen member states of the European Union, including, most recently, Estonia, have entered the third stage and have adopted the euro as their currency. Denmark, Latvia and Lithuania are the current participants in the exchange rate mechanism. Of the pre-2004 members, the United Kingdom and Sweden have not joined ERM  II and Denmark remains in ERM without proceeding to the third stage. The five remaining (post-2004) states have yet to achieve sufficient convergence to participate. These ten EU members continue to use t

The Life of my Dog Precious Essay -- Personal Narrative Pets Family Es

The Life of my Dog Precious Within the animal kingdom, few animals have the characteristics to co exist with humans. Dogs, however, are the exception. For centuries dogs have been known as man’s best friend. Throughout the test of time dogs have proven to be the most loyal and the truest friends. â€Å"Dogs are not just our proverbial best friends in the animal world but probably our oldest† (Phillips 12). With this in mind I understand the reason that my dog Precious is my most treasured and loyal friend. On December 24, 1993 I opened my mom’s purse to get some Tylenol and out popped a little puppy. Its fur was soft and blonde, she had freckles on her nose, and she had droopy eyes. It was a Cocker Spaniel. She was so adorable that my family and I decided to name her â€Å"Precious.† She was the greatest present anyone could have asked for. Precious, unlike most dogs, has lived an incredible life. She has been dog knapped three different times and taken to Georgia each time. She has been shot, ran over by a car, and experienced many other life threatening experiences. This dog has been through it all. After having her only two weeks, we decided to visit my grandmother. Precious did not like o be left alone, so when I looked around and noticed she was nowhere to be found, we all got a little worried. My family and I started searching all over the house. Finally, my grandmother heard a weird noise coming from the bathroom. Sure enough, it was Precious. She fallen in the toilet while trying to drink out of it, and could not get out. Thanks to my grandmother’s great hearing, Precious did not drown. Throughout Precious’s puppy years we had to repair many things that she destroyed. One ... ...eorgia. Last summer, right before I left to come to school, Precious was once again missing, and I was once again crying my eyes out. Instead of contacting our police or even driving down to Georgia, my parents contacted the police force in the area where the renters lived. They had an officer on dispatch drive by to see if they saw a little blonde Cocker Spaniel and there she was sitting in there lawn. The policeman told the people why he was there and quickly brought Precious home. One might think that dogs do not live an exciting life, but Precious has been on more road trips and lived through many life-threatening adventures than most humans. She is a wonderful pet and a great best friend. Obviously, she is adorable because she was stolen three times. She means the world to me and I do not know what I will do when she is gone for good.

The Effects of Sexism in schools

The subject about stereotypes and bias is truly of import in our society. Walter Lipmann is the adult male, who defines foremost the term stereotype in his book â€Å" How society thinks â€Å" ( 1922 ) . † He says that stereotype is something that helps us live in the world easy. That is the positive said, the negative is, that stereotype thought Michigans us from out of the box thought and unfastened head. Walter Lipmann besides defines the term stereotype – aˆz stereotype is a normally held popular belief about specific societal groups or types of persons, standardized and simplified constructs of groups based on some anterior premises. † Prejudice is a term, which defines our inclination for judging person before we know him. These footings have a positive said too- they make communicating easy for us. But I think that the negatives about stereotypes and bias are more than the positives. There are many stereotypes even in the instruction system. One of th e most common stereotypes is sexism. It affects every said of our lives. Almost every work forces and adult female have same stereotypes about the gender functions. The truly of import facet of this job is that sexism is good known in instruction system and many childs are enduring from it. It begins in simple school and continues till graduating from college, sometimes even after that. Small boys and misss are invariably told about their gender functions and how they should respond and act, because of those functions. They are given no pick – they should act as expected and no other manner. There is another facet of the job. In schools and colleges, instructors and professors expect different consequences by male childs and misss. The male childs are considered with less possible and everyone expects lower classs by them. Girls are considered as good in some things, but atrocious in math, natural philosophies and other scientific discipline like that. Those sentiments can do things truly hard for the kids, because they ca n't demo their existent abilities and accomplishments. â€Å" Sexism, which entered the vocabulary in 1970 as an parallel to racism, connotes a cardinal and permeant institutionalized prejudice on the footing of sex, with favoritism normally directed against adult female ( Frazier and Sadker 1973 ) .The principle for sexism is the biological difference between males and females that dictates differential societal functions, position, and norms ( Sleeter and Grant 1988 ) . † From â€Å" Sexism in single-sex and co-ed independent secondary school schoolrooms † by Valerie E. Lee, Helen M. , Marks and Tina Byrd. In thos pharagraf of theyre survey, they explain the term sexism. The survey begins with account that sexism begins manner back in the history. Likek other socialising establishments, the household and the church, have necessarily transmitted sociocultural sexism, so did the schools. † Classrooms, where the procedure of schooling mostly occurs, are primary sites for sexist socialisation. † aˆz In an ideal universe, kids would be raised in a society free of gender stereotypes. Such freedom from these stereotypes would let kids to exhibit behaviours and get accomplishments based entirely on their personal penchants devoid of the restraints of the social norms that surround their peculiar gender ( Bem 1983 ) . However, in the existent universe, from the minute of their birth, kids are placed into either a â€Å" male child † or â€Å" miss † class ( Bem 1983 ; Fagot andA Leinbach 1993 ; Kimmel 2004 ) . This apparently fundamentalA physiological differentiation is automatically surrounded by a system of social outlooks that determine whichA behaviours are appropriate for â€Å" male childs † and which are appropriate for â€Å" misss † ( Fagot and Leinbach 1993 ) and ease the creative activity and care of gender function stereotypes ( Ridgeway and Correll 2004 ) in Springer Science+Business Media, LLC 2010 Abstract Eagly ‘s societal function theory ( Eagly and Steffen 1984 ) . † From this paragraph, we can do the logical decision, that something in our society and educational system is incorrect. We raise our kids in a universe, in which these stereotypes are really common. These classs that we put childs in have an consequence on their full life. In school, male childs and misss come with some thoughts how to act. They learn that from their household direct, or by get bying theoretical accounts of behaviour. Since the first class, everyone continues to anticipate from kids to move as they are told to- like a miss or a male child. Girls ca n't play with autos and plaything soldiers, because they will go adult females, and this is non good for a adult female. The adult female should we nice and stamp. If the male childs are sometimes a small rude- this is non a job, because from them this is expected. If they want to play with dolls – this is non write, because they can turn up feminize. This is something that reflects truly difficult on kids psychic. When they grow up, they continue to follow that theoretical accounts of behaviour and that is cosign a batch of jobs. In the instruction is the same- the male child should we truly good in math, but if he can compose, this is a small unusual. A miss should compose beautiful, but cipher would belief, that she knows a batch about natural philosophies. This is a immense job, because it makes communication, turning up, developing a difficult and intense procedure, which is put in frame and ca n't travel out of it- other manner the child is consider as strange. As an illustration for that frames may be considered state of affairs of gender and mathematics in England and Wales. Teresa Smart wrote an article on that mater, which is explains why misss â€Å" abandon scientific discipline before go forthing school † – â€Å" Gender and mathematics in England and Wales † . In the article, Smart explains, that the stereotype- male childs are good in mathematics is seting misss under force per unit area and they prefer to concentrate on other scientific disciplines. The difference between male childs and misss are besides discussed in the survey â€Å" Gender differences in mathematical accomplishment related to the ratio of misss to boys in school categories † by Terje Manger and Rolf Gjestad. This survey discuss the importance of the figure of male childs and miss in the schoolroom. The writers are analysing a research, done in 3 class in categories with many male childs and less misss, many misss and less male childs, and a category with a balance. The consequences do non back up the single-sex instruction theory. That theory clames, that single-sex school gives an chance for developing to both sexes. In that survey, writers besides prove, that there is a difference between male childs and misss in mathematics: The differences in mathematical accomplishment between male childs and misss are good documented in the educational and psychological literature. While the differences in general samples are diminishing ( Feingold 1988 ) dispara te proportions prefering male childs are well-known in mathematically gifted samples, ( Benbow 1988 ; Benbow and Stanley 1983 ; Hyde, Fennema and Lamon 1990 ) .The differences besides vary harmonizing to mathematical subskills. Boys seem to execute better than misss on undertakings necessitating application of algebraic regulations or algorithms, every bit good as on undertakings in which the apprehension of mathematical constructs and figure relationship is required ( Mills, Ablard and Stumpf 1993 ) . The newest researches on that affair are turn outing something different- every one of us has different portion of the encephalon developed more than the other. Peoples, who have more developed write portion, are with better accomplishments in mathematics and other scientific disciplines like that ; people, who have more developed left portion of the encephalon are good in history, literature and other. That is a prove, that the difference is non coming from the gender. â€Å" From grade school to graduate school to the universe of work, males and females are separated by a common linguistic communication. This communications gender spread affects self-esteem, educational attainment, calling pick, and income. But its concealed lessons by and large go unnoticed. † â€Å" Sexism in the schoolroom: from grade school to graduate school † by Myra Sadker and David Sadker. Myra and David Sadker are researching schoolroom interactions in simple and secondary schools. Their article is concentrating on four of their decisions of the research. The first decision they made is: male pupils receive more attending from instructors and are given more clip to speak in schoolrooms. † The 2nd decision: â€Å" Educators are by and large incognizant of the presence or the impact of this bias. † . The 3rd decision: â€Å" Brief but focused preparation can cut down or extinguish sex prejudice from schoolroom interaction. † . The four deci sion: â€Å" Increasing equity in schoolroom interaction increases the effectivity of the instructor every bit good. Equity and effectivity are non viing concerns ; they are complementary † . Myra and David Sadker ‘s first survey is turn outing, that male pupils are involved in more interaction than females. Teachers are speaking more to them and let them to speak more in category. The instructors observed in this survey were both male and female ; they represented both white and minority groups ; they taught in the countries of linguistic communication humanistic disciplines, societal surveies, and mathematics. This proves, that the instructors were affect chiefly by the sexism stereotype in schoolrooms. The pedagogues are non cognizant of the impact of sexism in the schoolroom. They do n't recognize, that their behaviour in non equal. They do n't understand, that this manner they are halting females developing, and mooing their opportunities for having good instruction. This unknowingness of the pedagogues is a large job in schools. Sexism cant be removed, when cipher realizes that its there. All it takes, to taking sex prejudice from schoolrooms is to develop the pedagogues. They need to cognize, that sexism has to be removed from the schoolrooms, that this is cosign jobs to females non merely in school, but besides subsequently, when they are working. When there is sexism in the schoolroom, the instruction procedure can non be effectual. When instructors are non recognizing the job and ca n't take it, they ca n't be utile to the kids. If there is equity in the schoolroom, the procedure will be effectual, this will increase the opportunities of kids to hold a good instruction. In her paper: â€Å" Gender freedom and the nuances of sexist instruction † , Barbara Houston is discoursing the thought of gender-free instruction. â€Å" aˆÂ ¦ the undermentioned three distinguishable significances. In the first sense, the strong sense, a â€Å" gender-free † instruction would be one that made active efforts to ignore gender by killing gender distinctions which arose within the educational domain. aˆÂ ¦.Another illustration of this attack is the riddance of activities, such as wrestle, in which there are thought to be important gender differences in accomplishments due to natural and ineradicable biological differences between the sexes. † In her paper, Houston is concentrating on the instruction, that eliminates gender and its ignoring it. The thought is, that gender should be no longer used as a standard, that male childs and misss should non be separated and non be given instructions how to act, judged by their gander: â€Å" aË⠀ Ã‚ ¦ â€Å" gender-free † to intend freedom from gender prejudice. On this apprehension, a gender-free instruction would extinguish gender prejudice. † From this beginnings, discoursing the subject about sexism in school, can be made several decisions. Sexism, as sociological and civilization apprehension of the gender differences, exist in schools of all sorts. Sexism is the separation between male childs and misss, based on their biological differences and affects a batch their instruction. Male pupil are given precedence, females are underrated- they can non demo their existent potency. This is large job in schoolrooms, because sex functions are seting educational procedure in frames, they stop male childs and misss to develop, larn everything they want to, non what they supposed to. Teachers sometimes are non cognizant that there is sexism in their schoolroom and they do n't cognize how to extinguish it. The good instruction is one, that is gender-free, which is non focused on the gender differences and is taking this as a standard for educating.

EBay Business Ethics

One thing you have to understand is EBay is a company in business to make money. They offer a product that is one of the best in the industry. When Bidders Edge linked EBay’s site to other online auctions they attempted to level the playing field unfairly by letting all of EBay’s competition see what type of pricing is out there. By doing this they gave EBay’s competition an unfair competitive edge to match prices. They also exposed the user names and information of some of EBay’s customers. If EBay made certain changes to their website or the way they do things other auctions on Bidders Edge website could have made those changes as well. This is not like the competition between two grocery stores. If one store matches the prices of another it will not result in situations like computer servers being overloaded or one store putting the other out of business. If Bidders Edge was allowed to cling on to EBay’s website this would have opened doors for many others to do the same and it possibly could have driven EBay out of business or caused them serious profit losses. EBay was within their rights to protect themselves. It would be in your best interest to create your dating site to be unique to your individual clientele. The last thing you want to do is link singles from other sites like eharmony. com to yours. I’m sure if you did this you would be on the wrong end of a similar law suit. Show your individualism and do your own things don’t rely so much on what your competition is doing. Make yourself stand out. When you look at traditional trespass it is an unlawful act causing injury to a person, property, or rights of another. This could be committed with force or violence, actual or applied. This appears to just cover items like furniture or jewelry, or even stock and bonds. This was tricky for the ruling in the State of California because it had to do with communication over the internet. Can you really cause injury over communication via electronic means? This is what EBay had to prove. This is what was different in the state of California from the original definition of traditional trespass. Since Bidders Edge was communicating with EBay’s servers without EBay’s permission they could have caused injury to EBay by impacting their day to day operation. If Bidders Edge won this case other companies would have been able to pick EBay apart. I trust you will use this information wisely when getting your dating site up and running. Good luck in your future endeavors and feel free to email me if you have additional questions.

Adolf Hitler- Potted Biography essays

Adolf Hitler- Potted Biography essays Adolf Hitler was the Fuhrer (leader) of the Nazi Germany, the instigator of World War 2 and the driving force behind the attempt to exterminate European Jewry, otherwise know as the Final Solution or the Holocaust. Hitler was born on 20 April 1889 at Braunau - am - Inn, Austria, Hungary. He was the third son of Alois and Klara Hitler. His father moved them to Linz, where Hitler attended school. He did well in the school in the beginning, but progressively worsened. When Hitler was 14 his father died. Five years later his mother also past away. The death of his mother persuaded him to move to Vienna, where he twice attempted to enter the Academy for Art, failing both times. Between 1909 and 1913 Hitler moved from one lowly job to another - copying and peddling picture postcards, drawing up advertisement and painting and decorating houses. Hitler was German and being a failure in Vienna, a city full of Slavs and Jews, many not failures, filled him with jealousy, resentment, frustration and rage. In 1913 Hitler moved to Munich, Germany and was still there when war broke out in 1914. Hitler enlisted in the German army and saw four years of frontline service. He was a devoted soldier and in 1918 he was promoted to the rank of corporal and awarded the Iron Cross (First Class). Just before the end of the war, he was temporarily blinded by a British gas attack near Ypres. After recovery, he served as an intelligence agent for military authorities, in the course of which he attend the German Workers Party in 1919. He later joined the party, became its leader and changed its name to the National Socialist Party, later called the Nazi party. In 1920, the 25 points of the Nazi Party were proclaimed, one of which was called for the removal of Jews from German Society. The Nazis were thwarted in November 1923 when they tried to seize power by force. Hitler was sentenced to five years prison. It was at this time when he started his book Mei ...

What to Do and Not Do to Make More Money When the Work Dries Up

What to Do and Not Do to Make More Money When the Work Dries Up As I close in on 14 years of full-time freelancing, I find that now and then work can suddenly dry up. Whether the high-paying kind of work that I enjoy offers returns depends on how I respond to these lulls. I used to panic and go after any and all work that I could find. This so-called work included the cheapest lowball offers in and outside my niche, accepting any style, genre and subject matter. I was desperate and looked and acted it. I attracted the worst side of this business. I lost much of my confidence in getting high-quality, high-paying work again. After about two or three weeks of this behavior, my plate would fill with bad, low-paying gigs. Then, as luck would have it, a flood of my normal, high-paying work would come in too. Now I had twice the work I could handle, half of which I didnt want. I couldnt turn the good work down, and I couldnt ignore my responsibility to complete the other work I had committed to. I have since learned to spend those two- or three-week periods calmly, patiently and confidently going after the best work I possibly could. I did so with patience, not letting anyone know my situation, not acting or appearing desperate. Now at the end of such periods, there is no crap to deal with when my luck turns around. I now live and work with the confidence that every time such periods come along, if I respond in a confident manner, in lieu of fearful and desperate, everything will return to normal in a few weeks. Let me elaborate on what I do during those typically two- to three- week periods to bring a rush of new work in. First, I approach existing editors, asking them as to how they are doing and taking a genuine interest in them, both personally and professionally. I drop them an email with tips and leads or open up a discussion on topics that interest them. If that doesnt lead to an assignment, I re-read the publication and competing publications, and I look for unanswered questions and other material that may be the impetus for new pitches. Then I write longer, better and more detailed pitches than I typically do for these editors I already know. I think they respect the additional effort and commitment to the project. And the more they can see upfront, the more convincing my argument that I can finish a great story. I do likewise with new-to-me editors, but again only those with the best work and pay rates. I put together well-considered letters of introduction and samples to go with great story pitches. The more excited I am about a story, and the more research I have done to develop it, the easier it is for editors to become interested. Here is the critical theme in all this: The more you need the work, the more serious and committed you have to be. You have to make your biggest investment, your strongest commitment, and demonstrate extensive preparation in your proposals in order to get the work. More than that, show your best creative writing chops in the process. Write things that are genuinely profound in unique ways. Speak about subjects in a manner no one has ever done before. Dont be afraid to cut against the grain a little bit. But dont let them smell your fear. That does nobody any good.

Multiple Meanings of the Chinese Character æ¥ (rì)

Multiple Meanings of the Chinese Character æâ€" ¥ (rà ¬) The Chinese character æâ€" ¥ (rà ¬) can be defined as day, sun, date, or day of the month. Besides being an independent character, it is also a radical. This means that æâ€" ¥ (rà ¬) is a component of other characters that often have to do with the sun or with the day. Character Evolution The character æâ€" ¥ is a pictograph depicting the sun. Its earliest form was a circle with a dot in the center, and four rays extending from the circle. The central dot has become a horizontal stroke in the modern form of this character, which makes it similar to the character ç› ® (mà ¹), which means eye. Sun Radical Here are some characters that incorporate the radical æâ€" ¥. Many Chinese words that include the sun radical are associated with daytime or brightness, but that is not always the case. æâ€" © – zÇŽo – early; morning æâ€" ± – hn – drought æâ€" ´ – xÃ… « – rising sun 明 – mà ­ng – bright; clear 星 – xÄ «ng – star æ˜ ¥ – chÃ… «n – spring (season) 晚 – wÇŽn – evening; late; night æ™  – zhà ²u – daytime æ™ ¶ – jÄ «ng – crystal æ› © – nÇŽng – in former times Mandarin Vocabulary With Rà ¬ The Chinese word for sun can also be incorporated into other vocabulary words and phrases. See this chart for a few examples: Traditional Characters Simplified Characters Pinyin English n w tin r complete darkness b r within the next few days ch shng r q date of birth gung tin hu r in broad daylight ji r holiday xng q r Sunday r ch sunrise R bn Japan r j diary shng r birthday

Are the great IGOs (such as the League of Nations or the UN) efficient Essay

Are the great IGOs (such as the League of Nations or the UN) efficient in accomplishing the goals for which they are founded - Essay Example The UN had been criticized for being weak in the light of its growing responsibilities in the globalized world. With the advent of a new playing field brought about by a post-9/11 world, doubts on the capacity of the UN to fulfill its mandate is further amplified. Looking back at history, the incapacity of the League of Nations also resulted in its dissolution. Will the UN meet the same fate? Is it such that the great International Government Organizations (IGOs) such as the League of Nations before and the UN today, are incapable of accomplishing the goals for which they were founded? Or to use the words of de Gaulle, â€Å"is the UN (or any other IGO) a gimmick that should not be relied upon as a useful institution in political decision making† There are numerous criticisms facing the UN. Some of these criticisms are based on historical experiences undergone by the defunct League of Nations. Other criticisms and serious doubts are brought about by apparent impotencies exhibited by the UN in the light of its apparent failures. This paper aims to show that IGOs will for some time be sensitive and responsive to the unique circumstances of their member countries. However, this paper also argues that the inequities among member countries will also be the cause of the failures encountered by IGOs, and thus negate any possibility that an IGO can transform itself throughout long periods to effectively respond to changing times and circumstances.. By the end of World War I, the Allies established the League of Nations to safeguard global peace and prevent the occurrence of another destructive conflict. Among its actions was the institution of the Mandate System with the intent that â€Å"more advanced† countries would be given the responsibility to prepare native populations for self government. However noble the mandate was in theory, it was also seen as a means of dividing the â€Å"spoils† of World War I among the victors. Based on Article 22 of the

Power of query optimization Asystematic Approach to cost-Based Dissertation

Power of query optimization Asystematic Approach to cost-Based optimization in Data Mining enviroment - Dissertation Example Up till now, there has been extensive research done in order to give database support to the mining operations. Nevertheless, the emphasis in such endeavors has been, most typically, laid upon the mining of a single data set although, most of the times, the user has to look up for multiple data sets that are acquired from various data sources. Thus, for such cases, it is extremely essential for the KDD process to compare the patterns from various data sets and comprehend their relationship with each other. For this purpose, the multiple data sets in a KDDMS require support for the complex queries. Due to this reason, new functionality and optimizations are needed that particularly emphasize over the frequent item set mining. Faster response to queries is the prime function of the query optimization. The data is better known to the semantic optimizer rather than the user. Thus, the semantic optimizer is able to replace the query of the user with another query that provides the same ou tcome more efficiently in lesser time. The efficiency of the new query is due to the execution of less work for the retrieval of the selected result tuples from the data base. The most advanced query optimizers select the one â€Å"best† plan during the time of the compilation to execute a given query (Ramakrishnan and Gehrke, 2000). The cost of execution for the alternative plans is calculated, out which the one is selected that has the overall cheapest cost. Conventionally, the cost is determined on the basis of the average statistics of the overall data since the prime purpose is to identify a single plan for all data. Nevertheless, the significant statistical variations of various data sub-sets may yield poor performance of the query execution (Christodoulakis, 1984). The basic disadvantage is the highly coarse optimization granularity in which just one execution plan is selected for the entire data. Important opportunities for effective query optimization are left out be cause of this sort of â€Å"monolithic† approach (Ramakrishnan and Gehrke, 2000). Thus, the research problem is to augment the cost-based optimization in data mining for patterns, in single and multiple databases. Therefore, the present study will focus on the cost-based optimization of the queries in data mining. 2. Topics covered There are numerous research papers that have been published in the area of Data mining, Data ware-housing and Query Optimization Techniques however the researches in the past do not clearly specify the conditions under which, what kind of query optimizer will probably possess more weight or points than the others. According Yu and Sub (n.d.), rules are deduced from the restriction clauses of the queries that are received at the database and also, from the outcome that they generate. It can also be stated that the cost of each query is different for the approaches through which the two syntactically distinct queries generate the same outcome. Ullman (1998), in his research, explained the principle of semantic query optimization that refers to the use of semantic rules, for instance, to re-generate a query into an equivalent but less expensive query, in order to minimize the cost of query evaluation. Subramanian and Venkataraman (n.d) in their work suggested the architecture to process the queries of complex decision support that incorporates various heterogeneous data sources and puts forward the concept of transient-views and moreover, formulates a cost-based algorithm that requires a query plan as an input and develops an optimized â€Å"covering plan† through reducing the redundancies in the original-input-query plan. According to the research work of Stefan Berchtold et.al (2001), the problem of extracting all objects

Macroeconomic Influences and Future Trends Essay

Macroeconomic Influences and Future Trends - Essay Example For instance, the effects of factors like gender, marital status or ethnicity could either be strong or weak depending on their interactions with each other. It is like they borrow something from other factors in order to reinforce the strength of their impacts. Income is important for one simple reason. It determines peoples capability to purchase health care products and services. Wealthy people or wealthy countries are in a better position to secure better health than those from poorer class and countries because they can afford it. Fuchs pointed this out when he explained the relationship between health and income in a cross country analysis, where it was found that life expectancy is related to Gross Domestic Product per capita (Fuchs, 2004, p. 655). The high income class or those people who have the purchasing power also exert influence in the performance of the health care market within several economic principles such as perfect competition. Consumers could help drive up demand for certain products and services. The fact is that strong and capable consumer sector means vibrant health care market that necessitates best performance from all stakeholders such as the government and health care producers. The economic status of countries is also significant in the differences in medical standards followed both in education and in practice. In higher income societies, the health care industry can reach its most ideal condition because most elements are present and working. Such capability also launches several variables such as political pressure. The collective strength of consumers could help shape policymaking as engagement or activism can assume the role of a pressure group. This is significant given the fact that governments h ave the power to intervene, control and regulate health care. In cases of budgetary gaps, for example, the macroeconomic conditions are significantly altered, say, when the government

Business enviroment - ECONOMICS Essay Example | Topics and Well Written Essays - 1500 words

Business enviroment - ECONOMICS - Essay Example The UK construction industry has witnessed a fall of nearly two percent in construction activity during 2010 compared with last years 12 per cent drop and is expected to remain in recession. It is estimated that by the end of 2010, construction industry will have lost  £16 billion of work in just three years and the growth is not expected to return until 2011 and even then it is forecasted to be relatively subdued at just one per cent per year in the consecutive three years coming. An interesting factor to be observed here is regarding the private Vs public construction companies’ progress. Over the past one and half year, private sector construction fell by almost 20 percent, losing approximately  £14bn of work and a further fall of four per cent is anticipated during 2010. However, the public sector construction, on the other hand, rose due to government’s fiscal stimulus and contractors on government frameworks were able to take advantage of some of the falls experienced from the private sector. There are high chances that this trend is set to reverse in the near term as a result of economic recovery set to lead to a rise in construction funded by the private sector. On the other hand, the state of the public finances is likely to lead to a deep fall in public spending on construction. Critical fact lies in spending on public schools and housing, as well as on energy and transport infrastructure and they are not cut sharply, otherwise recovery for the construction industry might be delayed and consequently, the economic recovery in the UK might be severely hindered. 1. With some new contracts signed, in addition to existing work brought forward through governments fiscal stimulus, orders rose 60 per cent during 2009 and although the number of roads projects signed in the last first quarter of 2010 has remained broadly flat compared to

Social Media Marketing Plan for Automotive Dealership Assignment

Social Media Marketing Plan for Automotive Dealership - Assignment Example As the paper declares the Company is an automotive dealership company that is currently located in Los Angeles, California. The company is a partnership whereby I am one of the directors who aspire to take the company to the next level. We plan to launch the company’s website and blog so that the company can have more online presence. The business will deal with cars from various carmakers. In essence, the company will operate as an intermediary between car manufacturers and the customers so that customers can buy their preferred cars efficiently and effectively. According to the report findings considering the nature of the automobile industry, it is critical to stay in touch with the customers. The close interaction via social media sites will enhance customer satisfaction through real-time feedback and support. The company has been operational for the past five years but its profit margins have not expanded to reflect its age. In this regard, the company will adopt an online marketing plan that will see the sales skyrocket within the next five years. Social media provides the best platform for such a proposal, considering the significant number of active social media users. Over the five years that the company has been in operation, it has gained strength in many areas and suffered some weaknesses. The strengths that the company boasts of outweigh its weaknesses. The company plans to use its experience in sales and marketing to market its products and services over various social media platforms.

Hitler's Rise to Power and Fascism Essay Example | Topics and Well Written Essays - 2500 words

Hitler's Rise to Power and Fascism - Essay Example Rather, he wanted to become the dictator of a Nazi Germany. This paper seeks to examine and analyze the events that took place between 1929 and 1934 that contributed to the rise of power of Hitler and evaluate how these events define fascism. The paper also tries to examine fascism and its nature from a Marxist viewpoint1. The late 1920s and early 1930s market the most unstable period in Germany socially, politically, and economically. Most of the government administrations were is a state of disarray, the populace scared and disillusioned, and the Great Depression of 1929 market the crumble of the economy before the eyes of the population. The events combined to create a precarious stature in the nation, a country looking for a saviour. However, the saviour came in form of fascism, an ideology whereby the all-power state dominates the individuals under the rule of one supreme leader. The hand â€Å"designated† to lead the Germany people out of the deceptions and problems was Adolf Hitler, the fascist dominator2. The challenges and difficulties of this period gave the Nazi party and Hitler an opportunity to employ their schemes and propaganda to gain favour with the disenchanted nation and win their trust, but importantly, manipulate their minds. By mid-1920s, Hitler was an established leader of the Nazi Party. Hitler’s success in his pilgrimage to higher power as a politician was due to his dominating and powerful personality. Hitler was not only a master orator and a charismatic speaker, but also his public speeches were so dynamic and passionate that he drove the crowds wild with enthusiasm. His devoted oratory prowess enabled him to make vague promises while avoiding details, by using simple catchy phrases and repeating them repeatedly3. Hitler’s authoritarian and dominance nature was the exact change that people of Germany were looking for after subjection to unsuccessful and indecisive muddling of Weimar government and other predecess ors. Another most significant factor that led t the rise of power of Hitler was the Treaty of Versailles, in five basic ways. First, the people of Germany believed that they had been betrayed because the Armistice was signed before the arrival of allied troops into German soil. Second, the treaty angered the people of Germany and caused economic and political disabilities. Third, the Weimar republic was moderate and weak, thus allowed things to get out of hand. Fourth, the German economy was over-dependent on American loans, which led to significant devastation after the Great Depression of 1929. Last, the Stock Market Crash and the subsequent increment of tariffs created tense international relations4. All these created the right condition for Hitler to seize power. After the Great Depression, the economy of Germany was in ruins, and the inflation rate was staggering. For majority of its citizens, the hyperinflation resulted to more suffering than the war5. This led to festering re sentment and anger among the people, not laying the blame on Kaiser’s war government that had initiated the borrowing trend. Instead, the blame was on Weimar government, which had signed the Versailles treaty to pay reparations. This meant that Germans were more willing to listen to extremists who advocated for the overthrow of the government. Among the most successful extremists was the Nazi Party, under the leadership of Adolf Hitler. The famous Wall Street Crash and the resultant Great Depression of 1929 plunged the world into an economic slide. Most people fell

Social Media Marketing Plan for Automotive Dealership Assignment

Social Media Marketing Plan for Automotive Dealership - Assignment Example As the paper declares the Company is an automotive dealership company that is currently located in Los Angeles, California. The company is a partnership whereby I am one of the directors who aspire to take the company to the next level. We plan to launch the company’s website and blog so that the company can have more online presence. The business will deal with cars from various carmakers. In essence, the company will operate as an intermediary between car manufacturers and the customers so that customers can buy their preferred cars efficiently and effectively. According to the report findings considering the nature of the automobile industry, it is critical to stay in touch with the customers. The close interaction via social media sites will enhance customer satisfaction through real-time feedback and support. The company has been operational for the past five years but its profit margins have not expanded to reflect its age. In this regard, the company will adopt an online marketing plan that will see the sales skyrocket within the next five years. Social media provides the best platform for such a proposal, considering the significant number of active social media users. Over the five years that the company has been in operation, it has gained strength in many areas and suffered some weaknesses. The strengths that the company boasts of outweigh its weaknesses. The company plans to use its experience in sales and marketing to market its products and services over various social media platforms.

Global Ecological Justice Essay Example | Topics and Well Written Essays - 2000 words

Global Ecological Justice - Essay Example While it is a fact that not everybody is moved to action because of the ecological plight of others, especially those in future generation, it is still the duty of the current generation to ensure that there is proper consciousness concerning the environment. It is a fact that if the current generation does not meet this obligation to the future ones, then there is the possibility that future generations will look back upon it with resentment because of the failed responsibility (Niazi, 2010). It is in the interest of the current generation to ensure that the sustainability of the planet and as well as the survival of the human race, is highly dependent on the achievement of the ecological justice that has to be attained for future generations. If no account is kept in the current era for the protection of the ecological interests of future generations, there is little assurance that the ecology will be maintained for future generations to enjoy, therefore resulting in crisis (Visvan athan, 2006).There are some who have argued that there is no need for attention to be given to future generations because their protection has already been considered in the laws that protect current generations (Boyce et al, 2007). They would further argue that the creation of laws aimed at protecting the environment are based on the protection of future generations hence there is no need to take an active part in ecological justice. Since most of the rules concerning modernity state that individuals should live in the present. and forget about the future, many individuals have come not to take any action to ensure that the environment is protected and maintained (Weston, 2012). In fact, it can be said that most individuals believe that the best way to live is to live in the present and forget about the future because it will take care of itself. Although it is necessary to protect the rights of the current generation before that of the future, the rights of this generation should not be allowed to overshadow the main priority of environmental protection which is its preservation for the future. It has therefore become necessary to ensure that there is a balance between the ecological interests of the current generations as well as those of the future so that there is no conflict of interest in the long run. If intergenerational justice is

Effect of Globalisation on Spatial Patterns of Economy

Effect of Globalisation on Spatial Patterns of Economy Globalisation and the spatial structure of the economy: Critically discuss how changes related with globalisation can affect cities and the spatial patterns of economic activities? Globalisation has become one of the key concepts in the social sciences at the turn of the twentieth century. A term that has come to be used globally which relates to the processes of social relations acquiring relatively distance-less and borderless qualities that place can be argued as a homogenous landscape (Scholte, 1997). However as Julius (1997) finds there is confusion about globalisation continuing within the disagreement over whether it is â€Å"a process or an end-state†. Globalisation can be seen as the world-wide interconnectedness between nation-states. In which social arrangements such as power, culture, politics and norms become intangible from their spatial context due to the acceleration, diffusion and expansion of transnational flows of people, goods, finances and information (Berkens, 2004).Globalisation can be seen as essentially a process driven by economic forces, having profound effects on cities and the economy (Sideri, 1997). Globalisation can be argued as a more recent expansion of the previous emerging relationship between urbanisation, industrialisation and economic development which initially began in Western Europe in the late fourteenth century; associated with the development of European wide trade links (McCann, 2013). However the concept can date as far back to Colonialism and the colonial power of Europe. The first era beginning with the arrival of Christopher Columbus in America (1492) combined with the expansion of the Spanish and Portuguese empires (Friedman, 2007). This westward colonial expansion of Spain to America after 1492 proceeded the sixteenth century with the transatlantic trade links; the first economic global expansion for European countries, the development of overseas empires in non-adjacent regions (McCann, 2013). This concept enabled globalisation to be defined as an economic structure whilst being a political phenomenon, shaped by negotiations and interactions between institu tions of transnational capital and nation states (Guttal, 2007). Dating Globalisation back to the colonisation of Asia, Africa and America alongside the search for new markets and sources of wealth fanned by the industrial revolution; resulted in the production of international commodity markets and mercantilist trade (Guttal, 2007). By 1800 Britain was argued as most industrialised country in the world due the enhancement of the industrial revolution. London was seen as the second largest city in the world and some 57% larger than Western Europe’s second largest city (McCann, 2013). Due to the establishment of colonies and industrial trade links since the Second World War much of the world has become more interlinked through innovations and advances within transportation, communication and information technology (Guttal, 2007). During the 1980’s the development of engineering techniques and technologies facilitated the reduction in skilled labour and movement towards machinery within batch production. Variety and availability being the main drivers of these advancements resulted in an alteration of the economy; a reduction of jobs and movement of manufacturing out of the city to suburb locations (Duffy, 1995). Furthermore labour intensive sectors located in innermost locations such as clothing and tobacco have been outsourced overseas to cheaper labour intensive factories in order to maximise profit. The new jobs created will need white collar workers and will require meeting the need of the consumer, so location needs to optimise their competitive advantage (Duffy, 1995). By the latter of the twentieth century there was an unprecedented increase in economic capacities, power and reach of private corporations which many were operating transnational. New York was seen as the principal city whilst all cities had become the economic engines increasing in size and increasingly interlinked (McCann, 2013). Globalisation has been as a result of modernisation and capitalist expansion, engaging the incorporation of all economic movement into a â€Å"global† homogenous market place. Materialisation of this integration is due to the collapse of nation barriers to external trade and finance centres, deregulation of the economy, expert driven economic growth and the facilitation of free market capitalism (Guttal, 2007). The modern structure of regions has enabled regional organisations to combine highly contrasting elements of zones of abandonment, with areas of primary resources whilst comparing and contrasting the reurban/suburban areas to the outlook of the urban zones (Claval, 1998). In the past decade the notion of globalisation yielded numerous pieces of literature and has led to widespread debates over the explanation. Various disciplines have deliberated the subject area merely concluding that the concept involves change whilst new arrangements are emerging that differs from those in previous times (Berkens, 2004). This notion of change has altered cities and economies spatially. Globalisation has led to the homogenisation of consumer tastes, the amalgamation and expansion of corporate power, increases in wealth and poverty, the â€Å"McDonalisation† of food and culture and the growing of democratic ideas (Guttal, 2007). All of which have caused the outsourcing of production overseas. Trans National corporations (TNCs) today are seen as the main drivers of globalisation; they are the primary beneficiaries of international trade and the most powerful promoter of liberalisation, deregulation and privatisation of production. TNCs are global interconnected businesses which segment the manufacturing process, due to collapse of trade barriers and global regulations (Buckley and Ghauri, 2004). This outsourcing multiple partial operation approach of production combined with the development of cheap transportation and communication networks has allowed an increasing division of production globally. This spatial dispersion of economic activity (Sassen, 2001) has allowed for TNC’s to outsource manufacturing to subtracting independents many of which are located within South East Asia and Mexico. This outsourcing approach allows for companies to meet the demand of the consumer induced population whilst maintaining profits and cheap transportation and communication costs (Claval, 1998). This reorganisation of production overseas resulted in the expansion of international trade and the integration of financial markets. The expansion and spatial dispersion of economic activity has brought about capital mobility. This reorganisation of the financial industry has been typified by the sharp growth production of innovation and multiplication of financial firms whilst shifting the industry away from American transnational banks to major hubs of finance. The integration of markets being a defining characteristic of globalisation (Buckley and Ghauri, 2004) has enabled the integration of local markets into regional trading systems which obtain continental links as a result of the overseas journey of innovation. This spatial change of economic activity from the movement of jobs from highly developed areas to less developed low wage locations has enabled capital mobility. This is not only comprised spatially but through the technologies that provide capital mobility and by maintenance of the decentralised global production system (Sassen, 1988). This increased mobility of capital has altered the geographic or ganisation of production and the network of financial markets whilst reorganising the employment structure. Financial markets goods, services or labour are all moving towards social integration. This change has meant no individual national capital market can have a sustainable independent existence. Regional economic integration is becoming increasingly efficient in integrating goods and services whereas labour markets are functionally separate at national level and integration being resisted by national governments (Buckley et al, 2001). Due to this the largest multi-national enterprises can exploit these differences within the markets to maximise profits (Buckley and Ghauri, 2004). The increase in volume of financial industries (Sassen, 2001) has given major cities a key role in the management and control of such global network. The importance of centralisation has enabled cities like New York, London and Tokyo to become centres of finance and global servicing. All have contributed to the increase of centralised services for management and regulation of the economy accelerating transactions globally (Sassen, 2001). This increased shift of economic activity to finance and highly specialised zones has altered management within companies from an activity focussed on production to one that is financially focussed. The involvements of the complexity of transactions lead to the array of specialised services leading to the high densities and agglomeration economies. This continuous building of high rise office complexes accelerates land price triggering a competition for land. This process of agglomeration represents a phase in the formation and expansion of an industrial complex controlled by command functions and finance; whilst referring to benefits that accumulate when firms locate in â€Å"propinquity† to one another (Bingham Mier, 1993). Alfred Marshall a leading economist observed that firms often continued to cluster successfully in the same locations because of knowledge â€Å"spillovers†, local and non-traded inputs and a local skilled labour pool (McCann, 2013). Marshalls’ model looks at how individuals acquire skills by interacting with one another with denser areas increasing in rate; with the strength of the economy rising there is a higher mean and variance of skills (Glaeser, 1999). The integration of local and national economies into an agglomeration whilst unchanged by protectionism allow for economic grow th. Wealth will be created and shared with more people to enjoy the benefits of modernisation, technological advancements and society. However critics may argue that globalisation has resulted in the clustering of the affluent and educated class whilst fracturing working classes and marginalising the poor who may not have the skills and economic asset to gain from an open market approach (Guttal, 2007). The agglomeration approach gives sense to global cities; bases of spatial organisation and communication of production and markets (Duffy, 1995). On a smaller scale â€Å"second cities† such as Birmingham have consolidated position as the source of services for businesses. The process allows similar or like economies and industries to cluster together in order to raise price, competition and consumers to raise their economic profile. Allowing benefits from reduced transport and negotiating costs, pool of labour and the sharing of speciality machinery (Bingham Mier, 1993). This competition for inner city location can be monitored by the Bid Rent model by Alonso, 1964 (McCann, 2013). However once a centre of agglomeration has occurred it becomes difficult for institutions to locate outside of the area due to the profound benefits and links that have evolved, however FDI may offer a solution. Within the recent global economy the emphasis of new investment and transactions is centred by Foreign Direct Investment (FDI); the allowance to inquire a firm in a foreign country (Sassen, 2000). In recent years the internationalisation of production to developing economies has been the main focus. Throughout the 1990’s developing countries had a lower investment flow than developed countries; it was still observed as high in historic terms, hence reflecting the growing internationalisation of economic activity (Sassen, 2000). Expansion of economic growth driven by the outsourcing and investment of primarily manufacturing has enabled areas such as China to grow and become a global economic driver. The urban economic agglomeration which occurs throughout China has enabled itself to be an economic superpower (Chow, 2002). The rise of China has enabled a manufacturing, production and service base for a labour intensive industry. The optimum location can thrive off a growing economy with the ability to absorb raw materials whilst having in exhaustible cheap labour for production and a growing internal market. Since 2003, China has been the main location of Asian exports and served as the primary incentive of growth within the world’s economy over the past decade (Guttal, 2007). The more recent approach of The Asian Tiger economies has led to the independence of Hong Kong, Taiwan, Singapore and South Korea. By the twenty-first century all four nations had seen advancements towards high income economies, specialising in aspects of competition. This enhancement altered their global economic structure; changing from traditional, agriculturally based societies to rapidly growing NIC’s with economic centres (Davies and Gonzalez, 2003). An expansion of these economies led to the snowball effect of â€Å"second-tier† East Asian developing economies; the emergence of Indonesia, Malaysia and Thailand. With the resurgence of Asia being the most significant global shift; becoming economic focuses within the spatial economy (Dicken, 2007). The agglomeration of local goods and services enables the â€Å"death of distance† (Cairncross, 1997), the reduction of friction of services between goods and individuals. This Global process does not solely just affect economic activities it affects the social and population structure of a city. Due to the diversification of cultures and norms across globalisation, population groups can agglomerate together. The creative class brings innovative new ideas to create change (Clifton, 2008). This innovation of clustering has enabled creative connectivity and the ability of creative individuals to push forwards to the frontiers of research within MNE’s. This area of potential allows the integration of individuals (Antonelli, 2000). It has been noted by academics that population loss within a city can occur due to globalisation; largest decrease in inner city areas (Duffy, 1995). Housing and workplaces were cleared in replace of lower income density housing and public amenities. However the opposite occurred in other locations known as counter-urbanisation. Within the core of the city homes and amenities where produced to attract the middle class back into the city, with the attempt of inner city redevelopment. Thus as a result of globalisation a snowball effect happened with the migration of the population which in turn led to redevelopment of the inner city. As Duffy (1995) states a city shall strive higher if there is a mix of population and norms as opposed to a uniform homogenous landscape. Whilst Glaeser identifies that high skilled and high income workers migrate back to city centres as a result of re-urbanisation as part of the consumer city hypothesis (McCann, 2013). Nonetheless there are challenges in which affect regions, whilst large markets offer investors great liquidity and competitive prices of stocks and greater security. Agglomerations of economic power in major metropolitan regions cause the peripheral areas of regions to be plundered for their raw materials and inexpensive unskilled labour intensive rolls. This economic clustering causes greater income inequalities whilst destroying the linkages of local communities and the homogenisation culture of western values (Buckley and Ghauri, 2004). However Rugman (2000) found that it is hard to address these issues because they hit directly at the logistics of a capitalist approach. For example due to the dynamics of the market system old jobs are destroyed whilst new jobs are being created and as the process escalates jobs become ever more insecure (Burchell et al, 2005). In conclusion the outsourcing and global expansion approach offers profound effects on cities and economic activities. Cities which were once industrialising hubs have lost the capital from old industrial centres and have transformed into the inflow of capital into NIC’s and TNC’s (Sassen, 2001). Globalisation has allowed for the development of physical and technological infrastructure enabling global linkages and the share of economic activity through the internet being the backbone of society (Castell, 2001). The interconnectedness of cultures and norms through the realms of trade offers endless benefits and negatives throughout spatial economies and cities. Development of economies can be modelled using regional econometric models which look at economic linkages that exist within and between regions worldwide. The model can predict that an increase in regional wage can have a long term effect on the population balance through in-migration; occurring whenever the regi onal wage rises relative to the national wage (Armstrong Taylor, 2000). Models allow prediction of the affects globalisation has spatially allowing analysis and discussion. Reference List Antonelli, C. (2000) Restructuring and innovation in long-term regional change, Oxford University Press, Oxford, pp.373-394. Armstrong, H. and Taylor, J. (2000) Regional Economics and Policy, 3rd Ed. Blackwell Publishing, Oxford, 437. Berkens, H.J.J.G. (2004) Global Opportunities and Institutional Embeddedness, UNITISK, Czech Republic Bingham, R.D. and Mier, R. (1993) theories of local economic development: perspecvtives across the discipline, SAGE publications, California, 319 Buckley, P.J., Clegg, J., Forsans, N. and Reilly, K.T. (2001) Increasing the size of the ‘country: regional economic integration and foreign direct investment in a globalised world economy’, Management International Review, vol.41, issue 3, pp. 251-274. Buckley, P.J. and Ghauri, P.N. (2004) Globalisation, Economic Geography and the Strategy of Multinational Enterprises, Journal of International Business Studies, vol. 35, no. 2, pp. 81-98 Burchell, B., Ladipo, D. and Wilkinson, F. (2005) Job Insecurity and Work Intensification, Routledge, London New York, pp.240 Cairncross, F. (1997) The Death of Distance: How the Communications Revolution will change our lives, Harvard Business School Press, Boston Chow, C.G (2002) Chinas economic transformation, Blackwell, Oxford Claval, P. (1998) An Introduction to Regional Geography, Blackwell Publisher, pp.299 Clifton, N. (2008) The â€Å"Creative Class† In the UK: An initial Analysis, Geografiska Annaler: Series B, Human Geography, vol. 90, issue1, pp.63–82. Davies, J.C. and Gonzalez, J.G. (2003) Scholarly Journal Articles about the Asian Tiger Economies: Authors, Journals and Research Fields, 1986-2001, Asian-Pacific Economic Literature, vol.17, issue 2, pp.51-61. Dicken, P. (2007) Global Shift: Mapping the Changing Contours of the World Economy, 5th Ed. SAGE publications ltd, London pp.599 Duffy, H. (1995) Competitive Global cities: Succeeding in the Global Economy, Chapman Hall, London, 195. Freidman, T, L. (2007) The world is flat: A brief history of the Twentieth Century, (3rd Ed.), Picador, New York Glaeser, E.L. (1999) Learning in Cities, Journal of Urban Economics, vol.46, issue 2, pp. 254-277. Guttal, S. (2007) Globalisation. Development in practice, vol.17, no.4/5, pp.523-531 Julius, D. (1997) Globalisation and Stakeholder Conflicts: A Corporate Perspective, International Affairs, vol. 73, no.3, pp. 453-468 Scholte, J.A. (1997) Global Capitalism and the state, International affairs, vol. 73, no.3, pp.427-452 Sassen, S. (1988) The mobility of labour and capital: A study in international investment and labour flow. London: Cambridge university press Sassen, S. (2000) Cities in a world economy 2nd Ed. Pine forge Press, California, 182. Sassen, S. (2001) The Global City: New York, London, Tokyo, 2nd ed, Princeton University Press, pp.447. Sideri, S. (1997) Globalisation and regional integration, European Journal of Development Research, vol 9, issue 1, pp. 38-81. NEED McCann 2013 Rugman 2000 Castell 2001 Page 1 of 11

Rise of Hitler :: World War II WWII WW2 Nazi Germany

Origins of the Nazi Party The Nazi Party was formed in January 1919 by Anton Drexler. Originally it was named the German Workers Party (DAP). Hitler joined in Autumn of 1919. He quickly rose to become the leader of the party. The party was transformed by Hitler and became a political party rather than the discussion group that it had been when he joined. The SA (Brownshirts) was formed to protect Hitler and other party leaders at meetings. It also disrupted the meetings of the Nazi’s political opponents. Appeal of the Nazi Party The military uniform of the SA appealed to many former soldiers. The aggressive berating of the Weimar leadership for signing the treaty of Versailles appealed to the disaffected and to former soldiers. Use of force and the parties strict discipline appealed to those who longed for a return to the old, militaristic rule that had preceded the First World War. Munich Putsch The party attempted to take control of the government by force. This failed as the Nazi’s did not enjoy widespread support at the time. The government was capable of controlling the armed forces and police. Hitler was imprisoned as a result of the Putsch (Uprising). In Prison Hitler thought about the methods he had used to try and take control. He realised that the Nazi’s would need to use legitimate, electoral means to assume power and that the appeal of his party would need to be widespread in order to achieve this. As a result he wrote â€Å"Meine Kampf†. This book outlines Hitler’s beliefs. Upon being released from prison Hitler started to reorganise the party. The SS (Blackshirts) were introduced as his own personal bodyguard: they later became a much larger organisation with many functions. People were employed within the party to work on strategy and the delivery of an aggressive advertising campaign (propaganda). This included Goebbels. Campaigning and the Rise to chancellorship The Nazi’s rise can be linked with the economic problems faced by Germany. They offered radical solutions to the economic crisis. Ignoring the treaty of Versailles and protecting the country from communism appealed to a wide range of people. Other policies included, but were not restricted to: Public works, anti-semiticism, reorganisation of the labour corps (workers), redistribution of wealth (welfare policies, how they help those in need). Economic policy was focussed on big business and manufacturing. The majority of the policies were populist (appealed to many people). The policies were advertised on the radio, at rallies, through leaflet distribution and through a show of strength. Rise of Hitler :: World War II WWII WW2 Nazi Germany Origins of the Nazi Party The Nazi Party was formed in January 1919 by Anton Drexler. Originally it was named the German Workers Party (DAP). Hitler joined in Autumn of 1919. He quickly rose to become the leader of the party. The party was transformed by Hitler and became a political party rather than the discussion group that it had been when he joined. The SA (Brownshirts) was formed to protect Hitler and other party leaders at meetings. It also disrupted the meetings of the Nazi’s political opponents. Appeal of the Nazi Party The military uniform of the SA appealed to many former soldiers. The aggressive berating of the Weimar leadership for signing the treaty of Versailles appealed to the disaffected and to former soldiers. Use of force and the parties strict discipline appealed to those who longed for a return to the old, militaristic rule that had preceded the First World War. Munich Putsch The party attempted to take control of the government by force. This failed as the Nazi’s did not enjoy widespread support at the time. The government was capable of controlling the armed forces and police. Hitler was imprisoned as a result of the Putsch (Uprising). In Prison Hitler thought about the methods he had used to try and take control. He realised that the Nazi’s would need to use legitimate, electoral means to assume power and that the appeal of his party would need to be widespread in order to achieve this. As a result he wrote â€Å"Meine Kampf†. This book outlines Hitler’s beliefs. Upon being released from prison Hitler started to reorganise the party. The SS (Blackshirts) were introduced as his own personal bodyguard: they later became a much larger organisation with many functions. People were employed within the party to work on strategy and the delivery of an aggressive advertising campaign (propaganda). This included Goebbels. Campaigning and the Rise to chancellorship The Nazi’s rise can be linked with the economic problems faced by Germany. They offered radical solutions to the economic crisis. Ignoring the treaty of Versailles and protecting the country from communism appealed to a wide range of people. Other policies included, but were not restricted to: Public works, anti-semiticism, reorganisation of the labour corps (workers), redistribution of wealth (welfare policies, how they help those in need). Economic policy was focussed on big business and manufacturing. The majority of the policies were populist (appealed to many people). The policies were advertised on the radio, at rallies, through leaflet distribution and through a show of strength.